--> Frankly
If I May Be Frank
Intro_101:
Web Design in the Modern Era
by Zack Gort

99.999999%

... of all websites are built with boxes.

Web Design 101

Frankly: We “designers” aren’t engineers, architects, or scientists. We’re not building monuments people will remember in twenty, fifty, or a hundred years. Nobody is building the pyramids with DIV containers.
Artificial intelligence is cool. Uncanny valley is uncool. Humans are still cool too, btw. At the end of the day, we humans have imagination; with we humans continuing our craft. Anyway, here are some boxes...

This is a box. This is your product. A product, whether it's a shoe, a cheesesteak, or an investment portfolio, fits nicely inside a box.

your product

I make boxes & I move product.Literally, like all I do, as some tend think.

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These are familiar boxes. Like the 99.99999%, may we look upon in awe an array of boxes arranged in a familiar way.

Box

Box

Box

Box

These are famous boxes
#Mondrian is rolling in his grave #sorry #notsorry
"Imitation is the sincerest form of flattery that mediocrity can pay to greatness - Oscar Wilde"
Ok, ok, okay... Enough about boxes! Billions of boxes built for businesses {basically}.

Built to fit

Built to convey

Built to move

What {we} want:

You have a product → a product supported by a team; a team that needs support selling that product; more product. You seek to elevate the user + product experience through design and strategy. You are okay with breaking the mold; so long as its well-considered, if not fully versed or vetted. You don't want a sycophant, but you don't want an *sshole either. You want the smarts without the hubris. You want to tap into someone's natural curiosities and pay them for their passion. Well, this is my passion. Creative problem solving is my jam. #bet



Behind the boxes: Before the box, comes data. Data that informs; data that instructs, and data opens lanes for innovation.
I can go with the flow (I can go) My playbook and POV is defined by my experience with various startups, studios, and tech agencies.

IC

Manager

PM

#vibe check #teamplayer

#vibe #aura #bet

Less "stand-out" To shine, or overshadow? That is the question!

human-centered
soon self-centered

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More "stand-in" :) Be #magnetic

string="magnetic"

radius="450"

strength="0.75"

Key takeaway

Proudly be that 0.000001%.


To see boxes I've shipped, visit zackgort.com
Box drop!Lets play a game called "heuristics". Play responsibly.
0.000001%
FPS: 60